Through a packaging redesign, my goal was to not only make the package more aesthetically pleasing through color choice, but also more updated to appeal to a wider demographic. The current packaging for the classic white Instax instant film was designed in the 2000’s specifically geared towards teenaged girls. Not only will the packaging take on a more modern aesthetic, but it’ll also acknowledge the nostalgia and vintage feel the customer base has establish through use of the product.
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