The objective of this concept was to choose an existing retail brand and design a store in store concept that could appear in a larger retail space. 
    The brand chosen was Lime Crime, an indie beauty brand with a strong social media presence. Some important key factors considered in the design were carrying over the importance of social media within the brand, maintaining the individuality and uniqueness the brand radiates, and keeping the space open.
    The eye-catching element of the statue and the large, unique lighting made the space approachable and invites customers to not only purchase product, but post photos on social media in the space as well.
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